Webinar Schedule – 2nd Quarter 2010
The webinar schedule consists of two tracks - a clinical technique training track and a marketing and business development track. A list of upcoming webinars follows, clicking on any webinar name will jump you to the detailed description and registration links.
Marketing and Business Development Webinar Series
September 8: Make Your Practice Stand Out in Your Community
and Prosper: How to Create Your Unique Selling Proposition (USP)
Instructor: Darren Starwynn, O.M.D.
Wednesday, September 8th: 8:30 – 9:30 AM Pacific time
Are you ready to kick start your business for what could be a busy Fall season? If so DO NOT MISS this webinar!
For those of us in the holistic healing arts the kiss of death, or at least mediocre business, is to seem like everybody else in your field. Your prospective clients usually have long-standing problems that they have already sought help for many times. They need to believe that you offer something new or unique before they are likely to show up in your office, and they want to know if they resonate with you before they may even call you.
In this webinar Dr. Starwynn will share a step-by-step method for getting in touch with your strongest assets and learning to craft a powerful, simple statement that communicates it effectively. This is often called the “Unique Selling Proposition” or USP, and most marketing gurus agree that creating your USP is a primary need in building your business.
Some specific topics to be covered:
- What is a USP and why do you need it?
- Self-assessment of your marketing
- Guided process for getting in touch with your strongest and most valuable abilities
- Guided practice for actually creating your USP (have paper and pencil ready when you log onto the webinar!)
- Testing your USP – You could get instant feedback right on this webinar
- How to use your USP
This is a free webinar, but spaces are limited so register early. Recording will be sent to all registered people after the live event, but this is an event it is far better to attend live.
Date: Wednesday, September 8th: 8:30 – 9:30 AM Pacific time
Topic: Make Your Practice Stand Out in Your Community and Prosper: How to Create Your Unique Selling Proposition (USP)
Panelist: Darren Starwynn, O.M.D.
Register Here
(no fee)
September 14: Inner Circle Group: Healer vs. Technician – Where are You on the Continuum?
With Darren Starwynn, O.M.D.
Tuesday, September 14th : 8:30 – 9:30 AM Pacific time
Most of us in the natural healing arts are drawn to these professions because of our love of helping people in meaningful ways. Yet it is so easy to get in a rut of doing what is familiar, easiest or expedient to keep your business going and to get out of touch with the higher inspiration and healing source.
This Inner Circle will include:
- A chance to share our experiences, blocks, wins and inspirations about how in touch we are with the highest levels of our healing art.
- A brief teaching from Dr. Starwynn on how to integrate Soul Healing into whatever techniques you are practicing to raise your frequency and effectiveness
- Your comments, questions and experiences
This is a great chance to help each other stay on the High Road!
Inner Circle webinars are only offered to Inner Circle members. To apply for membership (still free of charge), visit www.east-westseminars.com/innercircle
October 5: Microcurrent & Acupuncture Pain Management: Clinical Case Studies Round Table
Instructors: Darren Starwynn, O.M.D. with invited practitioner panelists
Tuesday, October 5th: 8:30 – 9:30 AM Pacific time
Microcurrent electro-acupuncture is an amazingly effective pain relief modality that has created an enthusiastic following. In this dynamic panel discussion you will get to hear colleagues share some of their clinical success techniques and approaches with challenging pain patients.
Do you have an effective pain management case history to share using microcurrent? If so write to Dr. Starwynn about being a panelist at dstarwynn@eastwestmed.com Here is a secret of success – take every opportunity to speak and share in groups! This is an easy, but good chance to do that.
Register Here
(no fee)
October 14: 5 Ways to Have Your Clients to Purchase
More Services From You
Instructor: Darren Starwynn, O.M.D. with invited practitioner panelists
Tuesday, October 14th: 8:30 – 9:30 AM Pacific time
Yes we’ve all heard our client’s stories about why they need to cut back and how times are tough. Guess what? Most of them are probably going to end up spending money on many kinds of discretionary things anyway!
There are proven methods to encourage them to spend more of those dollars in your practice or business. This webinar will give you five proven ways to help your patients and yourself to boost their well-being in ways that will really help them and get them coming back and referring others.
This webinar will include:
- How to select services that are most likely to attract paying clients
- Creating the right mix of services
- Integrating rejuvenation into a healing arts practice
- Integrating weight management services
- How to encourage patients to bring family members
Register Here
(no fee)
October 19: Energy Light Rejuvenation Practitioner Panel
With Darren Starwynn, O.M.D., Teri Sherman, D.C. and Esthetician Panelists
Tuesday, October 19th : 8:30 – 9:30 AM Pacific time
People loved the first ELR Practitioner Panel offered last spring, so we are doing it again! Learn directly from successful doctors and estheticians who are thriving by offering ELR in their businesses.
This webinar will include:
- Brief introduction to ELR, including what makes it unique and how to integrate it into your business
- Why the panelists offer ELR
- Tips for customizing ELR techniques for rosacea, deep wrinkles, scars, acne and more
- The panelists most effective business strategies
Register Here
(no fee)
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